IFA re-brand
Getting a deep understanding of our customer’s business is vital to informing the right approach to brand and communications.
We discovered that Anderson’s clients really appreciated their ability to listen and understand that the customers’ focus was on quality of life and experiences, rather than the technicalities of investment decisions and financial markets.
Our response was to deliver a brand with a ‘lifestyle’ feel – a quiet, stylish identity, an editorial tone-of-voice and magazine style brochures.
What we did
branding Design
