A new, independent café with an emphasis on healthy food choices and fitness.
Located right in the heart of Bristol’s new harbourside development, we were commissioned to create a strong, confident brand that would enable them to stand out from nearby ‘big brand' coffee shops and the ‘hipster’ independents, and work with the look and feel of their ‘partner' neighbours The Tri Shop.
For this bold, fresh brand we used a clear type style and created a bespoke zig-zag graphic device that gives a nod to the ups and downs of the athlete’s experience – the going ‘beyond’.
We were delighted to be involved in every aspect of the design; from café layout and interior design to clothing and loyalty cards, enabling us to develop a really coherent brand experience.
The branding also gives scope for growth, with a secondary colour palette and a typestyle that will cover everything from the Beyond café community to coffee packaging and what ever comes ‘beyond’ this first café.