Sparkol are a fantastic company who create whiteboard animation software, storytelling tools to help businesses, charities, and educators tell stories internationally.
Our brief was to look at their brand and help them tell their story – sometimes you can't see the wood for the trees when you are on the inside! – as consultants we could quickly see where their story was getting lost.
After a brand workshop, we streamlined their logo, worked on simplifying the brand hierachy for all of their current brands, and designed a modular website which reflected the dynamic look and feel of their software, and reflected the energy and enthusiasm of the owner and staff.